It Takes a Village

It Takes a Village. And this one delivers, year after year.

Every time I think our product development team has outdone themselves, they go and raise the bar again. The Viper Shotgun Red Dot has exceeded every expectation, and the industry is taking notice.

But here’s the thing: Innovation doesn’t happen in a vacuum. It takes a village, a team of engineers, designers, supply chain experts, marketers, sales pros, and customer support champions, all working together to bring something special to life.

Cheers to the Vortex Village for launching yet another product that’s set to create rare experiences for our customers for years to come. This is what happens when talent, passion, and purpose collide—And that’s rare, and rare wins.

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Then Came Francine

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The Bird Feeder, the Boogeyman, and the Birth of Customer Loyalty