Off The Record | Episode 1

$50,000 Purchase Order… On the Floor

A $50,000 order on the floor and a competitor who couldn’t be bothered to reply. In this Off the Record story, Joe Hamilton takes you back to the early days of Vortex, where a “magic fax machine” sparked a defining moment in how he would run the business. It’s a tale about noticing what others miss, treating people like they matter, and building a culture that customers and partners never want to leave.

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