CARE
IN ACTION
The Blueprint for Real-Time Connection
I was six years old, standing in a first-grade classroom, and just heard my teacher tell my parents something no kid should ever hearβ¦
The Vortex Origin Story
Most people wait until it's too late to change their life.
My dad didnβt.
VIP Warranty Trilogy: Episode 3 - THE HEROES
What happens when a brand steps aside?
The true heroes step forward.
VIP Warranty Trilogy: Episode 2 - THE BRIGHT SPOT
The ππΏπΆπ΄π΅π π¦π½πΌππ π£πΏπΆπ»π°πΆπ½πΉπ² finally hit me: the most valuable things are often hiding in plain sight.
VIP Warranty Trilogy: Episode 1 - THE SHOWDOWN
βThat warranty of yours will put you out of business in a year.β
Fax Machine & Contempt
There it was...face-down on the copier room floor...looking like a piece of trash.
The Bird Feeder, the Boogeyman, and the Birth of Customer Loyalty
But what happened next has stuck with me for decades.