CARE
IN ACTION
The Blueprint for Real-Time Connection
I was six years old, standing in a first-grade classroom, and just heard my teacher tell my parents something no kid should ever hear…
The Vortex Origin Story
Most people wait until it's too late to change their life.
My dad didn’t.
VIP Warranty Trilogy: Episode 3 - THE HEROES
What happens when a brand steps aside?
The true heroes step forward.
VIP Warranty Trilogy: Episode 2 - THE BRIGHT SPOT
The 𝗕𝗿𝗶𝗴𝗵𝘁 𝗦𝗽𝗼𝘁𝘀 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲 finally hit me: the most valuable things are often hiding in plain sight.
VIP Warranty Trilogy: Episode 1 - THE SHOWDOWN
“That warranty of yours will put you out of business in a year.”
Fax Machine & Contempt
There it was...face-down on the copier room floor...looking like a piece of trash.
The Bird Feeder, the Boogeyman, and the Birth of Customer Loyalty
But what happened next has stuck with me for decades.