CARE
IN ACTION
VIP Warranty Trilogy: Episode 2 - THE BRIGHT SPOT
The ππΏπΆπ΄π΅π π¦π½πΌππ π£πΏπΆπ»π°πΆπ½πΉπ² finally hit me: the most valuable things are often hiding in plain sight.
VIP Warranty Trilogy: Episode 1 - THE SHOWDOWN
βThat warranty of yours will put you out of business in a year.β
Fax Machine & Contempt
There it was...face-down on the copier room floor...looking like a piece of trash.
The Bird Feeder, the Boogeyman, and the Birth of Customer Loyalty
But what happened next has stuck with me for decades.