The kind of dread that doesn’t make sense until you realize the average adult spends around 90,000 hours of their life at work.

Every area already has a pattern of choices that is quietly compounding in one direction or the other.

I was six years old, standing in a first-grade classroom, and just heard my teacher tell my parents something no kid should ever hear…

Most people wait until it's too late to change their life.
My dad didn’t.

You see, when you treat people like they’re 1-of-1, it’s no longer just a transaction.

What happens when a brand steps aside?
The true heroes step forward.

The 𝗕𝗿𝗶𝗴𝗵𝘁 𝗦𝗽𝗼𝘁𝘀 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲 finally hit me: the most valuable things are often hiding in plain sight.

“That warranty of yours will put you out of business in a year.”

"Don’t screw this up. Everyone’s watching. Perform."

When Kyle opened the package, he was moved to tears.

There it was...face-down on the copier room floor...looking like a piece of trash.

It’s about people...

The email came in at 12:01 AM.

But the VIP Warranty won the war.

…maybe in ANY industry

Every rare experience has a builder behind it.

It started with a stare.