CARE
IN ACTION
The Best People Have A Lot In Common with Honeybees
They work hard. Serve others. And make things better than they found them.
The Alignment Effect
Most companies try to train alignment into people AFTER they hire them.
Before Reacting, Ask Yourself…
Funny how many terrible decisions start feeling completely rational when we’re depleted.
To our Little Buffalos teachers…thank you.
A preschool like this doesn’t exist without something fueling it.
“You’re going the wrong way!”
That was Matt’s morning.
Except instead of driving the wrong way…his truck was on fire.
Leadership is Not a Preferred Parking Spot
Most people think leadership is the top of the mountain...
Four Minutes Later…
A customer hits send. Probably expecting to wait. Maybe an hour. Maybe a day.
The Tortoise vs The Hare
The children’s version of the tortoise and the hare is cute.
The real-life version? It’s a whole different story...
The Sunday Jerk and the Hourglass
The kind of dread that doesn’t make sense until you realize the average adult spends around 90,000 hours of their life at work.
Thinking in Flywheels: You Already Have One
Every area already has a pattern of choices that is quietly compounding in one direction or the other.
The Blueprint for Real-Time Connection
I was six years old, standing in a first-grade classroom, and just heard my teacher tell my parents something no kid should ever hear…
The Vortex Origin Story
Most people wait until it's too late to change their life.
My dad didn’t.
One student. One idea. One hat.
You see, when you treat people like they’re 1-of-1, it’s no longer just a transaction.
VIP Warranty Trilogy: Episode 3 - THE HEROES
What happens when a brand steps aside?
The true heroes step forward.
VIP Warranty Trilogy: Episode 2 - THE BRIGHT SPOT
The 𝗕𝗿𝗶𝗴𝗵𝘁 𝗦𝗽𝗼𝘁𝘀 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲 finally hit me: the most valuable things are often hiding in plain sight.
VIP Warranty Trilogy: Episode 1 - THE SHOWDOWN
“That warranty of yours will put you out of business in a year.”